People use Meta products every day to connect with the people and passions they love…even if they don’t know it. This campaign was built to show how 9 creators use Instagram, Facebook, WhatsApp, and Meta Quest to create their own unique worlds. From Clowns Only Facebook Groups to Horse Girl WhatsApp chats, we partnered with creators like Jesus Nalgas and Benito Skinner to show how people are using our products to dive deeper into their niche interests.
The result was a series of fresh, highly-energetic, short-films spotlighting a different creator and celebrating their unique interests—encouraging fans to create their own worlds with Meta.
Broadcast, Digital, OFP, Social